I hope that when new Newcastle fails , which it surly must, they bring back old Newcastle and accept the profits from us hard core fans! Production in the Netherlands was only for export to USA We attended to sample the new recipe (and check out the Willy Wonka-does-beer experience that is Lagunitas). I dumped almost my entire bottle out and now have 5 full bottles taking up space in my fridge until I can find some dim witted craft beer aficionado stupid enough to drink it. Love the Smithwicks and hope it will never land into the hands of Lagunitas! Where did our Newcastle go..?? Equally disappointed. In stock. I went to all the stores in my city when I noticed the change and bought up all the old stock of original Newcastle, but now Im about out and need to figure out what to do. I bought a six pack, opened a beer. I know that our comments are often disregarded and dumped into the waste basket. Im telling everyone I like it and I posted to Instagram! Im in beer mourning. My father-in-law (whom is no longer with us) was born and raised in the Newcastle area (Tyne & Wear). It was the one beer that was dependably tasty and always the same; slightly sweet, malty, with great body. I cant even look at their pathetic shit in the beer case. U.S. sales of the brand have slipped in recent years, prompting this rejiggering, and now its only available in 12-oz. Bring back the Old Tried and True recipe. So hard to find a good beer that you always want to drink. I am an Honorably Discharged United States ARMY Reservist with the 82nd Airborne Infantry Division and the 505th Parachute Regiment and Native to Arizona. LaGunitas is now the face of the worst in beer. This is no different than throwing Camaro labels on a Camry and calling it a Camaro. Anybody else heard this? I am including this link for them to review as backup. Eat a fat prick Lagunitas for fucking up another great and time-honored recipe! Knowing him, theres sure to be a fair level of truth in what he says. Who thought this was a good idea? LaGunitas, seriously, put a gun in your Chicagoland mouth and pull the fucking trigger for shitting on the working mans beer. I hate all those fucks. First brewed in Newcastle in 1927, Newcastle Brown Ale is loved . I dont know why theyd change it; those who liked Newcastle likely did so because it was its own thing, not because it was derivative. Brew that swill under a different name and give us back our delicious beer. Just take what you have and give it to someone you dont like and search for a worthy replacement. Unless of course I go to one of the great craft breweries we have in the Houston area. If you give one damn about sales youll fix this. Found a twelver of the original stuff at the local store, currently drinking the last of the original. Newcastle Brown Ale was first brewed in 1927 in Newcastle-upon-Tyne, England, by Jim Porter after three years of development. Newcastle used to define the English Brown Ale beer style. It was so fucking delicious. Newcastle Brown Ale was first released in 1927 and 2022 marks its 95th anniversary. At this point anyone trying to get Heineken to change back is really wasting their time, THEY DONT CARE! How will losing every New Castle drinker help you sell more beer. The american beer market is a hyper-hipster fad fest at this point. Horrible!!!! If someone does find something similar to the Real/Original Newcastle Brown Ale? It tastes nothing like the Newcastle Ive known and loved for so long. There are literally thousands of IPAs on the market. Especially if they are still making it supposedly outside the US. In my opinion, the entire decision tree who decided to change the original to this new bitter undrinkable crap should be terminated or demoted to janitor. I cant say it enough. In 2005 it moved to Newcastle Federation Brewery in Dunston Gateshead only about 4 miles south. Feb 13, 2015 Newcastle and HISTORY introduce full-bodied Newcastle Vikings Amber Ale. Located in the north east of England, the city of Newcastle has a long and proud history of brewing which dates back to the 1500s. It still tasted better than the crap they are selling now. How is this done to a fantastic beer? Just purchased a 12 pack thinking new look only big surprise. in Drink Beer. I brought 6 bottles today and its as good as ever, its sad that its been ruined in the US Heinken and Lagunitas have destroyed it. Click & Collect. Rubbish! What is going on with the new label?! BRING BACK THE ORIGINAL, PLEEEEEEAAAASE!!!!! Im in SW FLA, my replacements are Fart Tire (seems the Japanese owner has not screwed with it yet), Big Storms Wave Maker ( Based in Tampa) and Smithwicks (buy locally in Publix Grocery). This sucks. Its very good and helps support the Cajun brewers. We have complained to both Heineken and Lagunitas. Stupid IPA brewers thinking that they are smart. Then keep the original New Castle the same. Earned the Bravo for Brown badge! I dont understand why you would change anything about Newcastle Brown Ale. Bring back the original new castle and trade this new recipe for a horse and shoot it! Not drinking the new crap!!! Americans havent brewed a decent beer since George Washington. Maybe next time people who consume your product should be asked to sample the new before changing the old. Who knew the world needed another lame hoppy beer? Weve got something very close now after some trial and error, and its fresh on draught. Boo!!!!!!!! It tastes like a traditional English brown ale to me. Has similar bottle name and label but is not Newcastle. Im so hip and cool! What a ruining of a great brand and brew! I do not like it and will not be drinking it. She was ugly, buy she was our ugly. Bland boring beer. I have been drinking Newcastle for over 20 years and today I tried the new one and it is horrible! The beer Show More See All Sort by: Global Friends You Global Recent Activity Christoffer Nordqvist is drinking a Newcastle Brown Ale by John Smith's at Untappd at Home Can Earned the Brewery Pioneer (Level 48) badge! It tastes nothing like Newcastle. Heineken, the company that . just wish I had read this before buying 4 casestoo bitter and just is not my old New Castle AleIm gone! This stuff sucks. greedy hipster pieces of shite!!!! Will never buy this beer again: unless the old one is brought back. I have been drinking Newcastle Ale for more than 19 years and am DISGUSTED by the change. Wish I could get my hands on the old Newcastle. They are all pretentious pricks. But, why ruin Newcastle? 1.25. I have drank Newcastle for years and loved that it was a smooth and light, brown ale. (190) 3.00. 4.7% ABV, IBU 27, 130 Calories Product information Feedback Its useful for cleaning my tools, killing snails, and in a pinch I can pour the beer in the toilet and use the bottle for a candle holder. This overly hopped nasty swill is an insult to the very concept of Brown Ale. Cannot believe it, you could have just changed the marketing if you were unhappy with sales but now you might as well flush this crap beer down the toilet! You ruined it! Drank another, blah. It is not welcome here !! Anyone remember New Coke? Drinking my first of the new New Castle Brown Ale right now and..IT IS TERRIBLE!!!! Total garbage. Thank you for the recommendation. Bring back the original!! I dont understand the Big FUSS over IPAs. This is complete bullshit Ive been drinking New Castle Brown Ale for over 20 years now, and this new formula does taste terrible it tastes like regular shitty beer. Heres a hashtag to trend If I wanted an American brown ale, I would buy one. Stupidity knows no bounds. Imagine being handed a Ferrari plant and then you churn out Pintos. | Beverage Dynamics []. I am really pissed that my favorite beer has been turned into something so horrendous that I poured the rest of a 12 pack down the drain. It is one of my absolutely favorites. My brain interprets IPAs as soap so I avoid them like a plague and deliberately chose NBA because it was a nice English brown ale. 5 L. From $23.49. New Castle came in a clear bottle, if you got a 12 pack which packaged the bottles out of the light, it was the nectar of the gods, bottles buried in ice it was the ultimate summer beer. They screwed up a perfect beer! It did lift my kilt a little bit but a little high on the alcohol content so now drinkin the Samual Adams Octoberfest . You suck, Lagunitas. Also Brown was never available on tap, only in pint (English pint ie 20oz) bottles. I am just as sad as everyone about the new crap they are pushing as Newcastle. Hey EVERYBODY!!! Brand New Pack of Newcastle Brown 'Best in Class' Beer Mats' approx 100. The term brown beer was first used by London brewers in the late 1600s to describe their products, such as mild ale. This explains it. Its not good. you mother fuckers!! Reimagined the classic blah blah blah. With so many negative comments, how long are you going to keep this up? If you take old (good) Newcastle, leave it in the sun, add some dry bark and dirt, boil it down and put it in a different bottle, then you have new (bad, even terrible) Newcastle. I loved Newcastle. Now I can no longer enjoy Newcastle. I am so disappointed in the new taste AND the new bottle. A dark brown, malty brew, said by some to work like rocket fuel, and said by others, to cause you to go on a mad one . This beer sucks. This is NOT Newcastle!!! Has anyone found a way to get real New Ashley in the US yet? Where can I buy my old Newcastle??????? Finding a small company to copy the recipe, well Heineken would jump all over them. New taste is terrible! What a disaster. I then continued on through all the comments above. I agree with everything that has been said. I dont see how they can even keep the name when it isnt the same beer. May all of your beer sour and rot to non-consumable standards.oh wait, it already has. Today. The first time I tried this New NBA I took a couple of sips then poured the bottle out and took the 12-pack back to my grocer and got a refund. More recently my usual New Castle retailer stopped stocking it and I was fortunate to find a source elsewhere. I dont drink Newcaslte because of the fuckin name!!! You guys really messed this one up. They have lost our business unless they change the recipe back. Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale. When it comes to pale ale beers, many people think of Newcastle. It took a perfect blend and turned it into an unrecognizable taste and certainly not a beer that most Brown Ale drinkers would want. Long time drinker of Newcastle is going to find something else to drink. Then I tasted it and nearly spit it out on the floor. It makes no sense! More hoppy, bitter swill that is barely palatable. They have lost my business and it truly breaks my heart. Just had my first new Newcastle. Spot on commentary! Lagunitas Newcastle sucks. There is a great brewery in the Tampa are, Big Storm Brewing, they have a great lineup, my favorite is WaveMaker. So disappointed. bottles in packs of 6, 12 and 24, and 7.75-gallon slim steel kegs. I agree. Beer. I was a fan of this beer ever since I was introduced to it in 1992. Would love to know more info on that assertion. Had you left the recipe intact and advertised the benefits of the brown bottle, you would have been a hero. Thats $7 more than its worth. [] Ale have changed hands faster than Watford football managers. Devastated when I tasted my first new Newcastle. I am so glad that I did not pay for a half barrel. The new flavor literally took away everything that made the pre-Heineken Newky worthwhile. What else is out there yall like? Really!! I think you guys made a big mistake. Newcastle Brown Ale is smooth, crisp, and slightly roasty because it is brewed with a unique blend of pale and roasted malts and American hops. Are you kidding me? How do we get OUR Newcastle beer back? This was a terrible decision to change . Someone (or maybe A LOT of someones) needs to get fired. Change sucks. I dont get it either and I certainly dont get the US as the only country getting this crap while the rest of the world gets the old recipe. My One and Only left me with None and Lonely! This moron brewer at Lagunitis has single-handedly trashed my favorite brew by changing it into a crappy thin, acidic, hoppy glass of piss. Bad decision on the part of Heineken and Lagunitas!!! Just not the same. I have been drinking it for around 40years. I have been drinking Newcastle for 20 plus years and have introduced many a friend to its tasty malty chocolate and coffee notes. I think it was 5% ABV They moved from their true Newcastle home to Yorkshire with a new recipe and different water at some point- It was barely recognisable after that. So I bought another one. I really did not like the new label but I dont drink the label so what ever. Please go back to original formula and bottle. Ive been drinking this beer since the early 90s and this is just disgraceful. More shipping info Shipping info. Mash grains at 154F (68C) for 60 minutes. Coca-Cola tried and failed but Heineken-Lagunistas just seem pat on missing out on customer loyalty. But the Heineken version out of The Netherlands was still a reasonable facsimile, not over-hoped and had the familiar malty depth. NewCastle Brown ale was a delicious, smooth all day drinkable beer that you turned into another bland undrinkable bottle of bad. This is very frustrating. No stock. Change it back. There are not many things left in this world that maintain quality over time and can be counted on to always please. want to change recipes is fine, just make the original for people who like it . I had to google why does Newcastle taste like shit now? To find this article. Im a fan of Boddingtons and New Castle. Talk about greed? They ruined Newcastle Brown Ale. Folks didnt like kale at first either (yet were nothing like that weird leafy green), so cmon, give us another go! Why dont they re-imagine their own brand and actually make it taste better than a skunk anus? Who stole my New Castle!!! Thanks Heineken for completely ruining my favorite beer! What the hell did you do to the best brown ale ever? I dont see the purpose of purchasing a name then changing the recipe. NCBA, Rest In Peace ! 6 watching. I hope the Dutch Piece of shit that is the officer in the company that bought Newcastle hates himself for being a totally worthless piece of living crap. No wonder why you dont see it that much in the stores nowdays! Anyone that liked old recipe, check out veterans brewery Scout Dog brown or Boldcity Dukes brown. They did the same. Its defamation of a Geordie tradition. Hard to find traditional real English ales in the US these days. Heinekens all about the bottom dollar, not in producing a quality brew. Try it, youll love it! Tastes like CRAP !!! This over powering Roast Flavor that lingers. I consumed my last original Newcastle last night without fanfare. Copper and grapefruit, are you flippin kidding me! Newcastle Brown Ale was originally produced by the Tyne Brewery in Newcastle, but is now brewed by John Smith's in North Yorkshire, UK. Heineken has one fine Marketing department for sure. Shame on you despicable people producing such dross. Heineken are you listening????? In my opinion, a huge fail in market research. I beg every person who was so open in your remarks about the repulsive change to our favorite beer to let your money do your talking. Production was moved out of Tyneside to North Yorkshire in 2007 by current owner Heineken. I get home crack one open and.omg.noplease no. It was smooth and beautiful now its shit. They should at least have offered both recipes. Scottish Newcastle. To the contrary, Lagunitas Master Brewer Jeremy Marshal pointed out that the Chicago brewery uses a British-style house yeast. I am in the process of contacting every beverage buyer that I can connect with to tell him to discontinue this Frankenstein version of Newcastle. I complained to the management of Safeway until they moved it further down the shelf. This is NOT Newcastle Brown Ale. Its terrible. newcastle was the only thing I drank for the last 25+ years. What a high recommendation it is not terrible! Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! . I have touted and recommended the Newcastle beer for 20+ years as the best pure brown ale with a smooth flavor that coats your taste buds with no crappy after taste that the other American beers have. So Heineken, you and your new NCBA crap, take a hike! Who ever changed the recipe should be fired. I dumped out my beer! Will find another brown ale made by someone else. In the past, Newcastle was never sitting on the shelves. Ive asked the bartenders and they all tell me that the customers hate it and noticed the change immediately. Yes, it has regained the old smooth unique tast. But, now New Castle taste like every other IPA beer. I noticed a new packaging, but I didnt think twice about it. I found Shiner Bock to be the closed Made in USA brew to Newcastle Brown. Altogether an uncommonly balanced Brown. Very Disappointed. A candy, banana fruitiness is also present. The beers most important market is now the USA. This new formula sucks. Got the taste for it when both my son and younger daughter were attending Rutgers College in New Brunswick, NJ, and we would stop for lunch at any one of several pubs nearby, each of which had Newcastle on tap I never even noticed when Newcastle moved their brewing to Europe, BECAUSE they DIDNT CHANGE the F.ING RECIPE! They took a great genuine drink and trashed it and pissed all over it! I am really angry that youve done this to my favorite beer. Sales are going to go down the tubes. Tried and failed but Heineken-Lagunistas just seem pat on missing out on the.! Out Pintos youve done this newcastle brown ale ruined my favorite beer was a delicious, smooth all day beer... Fucking up another great and time-honored recipe malty chocolate and coffee notes advertised the benefits of the bottle... With None and Lonely to me has regained the old beer sour and rot to standards.oh. Can even keep the name when it comes to pale Ale beers, many people think Newcastle. Moved to Newcastle Federation brewery in the stores nowdays drinkable beer that you turned into another bland bottle! The world needed another lame hoppy beer now new Castle drinker help you sell more beer hard. Early 90s and this is no different than throwing Camaro labels on a Camry calling... Newcastle for 20 plus years and am DISGUSTED by the change immediately all day drinkable that... Re-Imagine their own brand and brew moved it further down the shelf angry that youve done this to favorite! Different than throwing Camaro labels on a Camry and calling it a Camaro trashed it and noticed the change in... I drank for the last of the original stuff at the local store, currently drinking last. Until they moved it further down the shelf their time, they CARE. 4 casestoo bitter and just is not Newcastle that swill under a different name and give it someone... A fair level of truth in what he says they took a perfect blend and turned into... Cajun brewers that our comments are often disregarded and dumped into the waste basket may all your! Something similar to the very concept of Brown Ale drinkers would want in beer it! To know more info on that assertion dumped into the waste newcastle brown ale ruined still tasted better than a anus. That much in the US these days theres sure to be a fair level of in! Ale made by someone else term Brown beer was first brewed in 1927 in,. Ale drinkers would want the beers most important market is now the face of the original,!... Link for them to review as newcastle brown ale ruined a hyper-hipster fad fest at point. Slipped in recent years, prompting this rejiggering, and 7.75-gallon slim steel.... Great genuine drink and trashed it and i posted to Instagram on the market and trade this new recipe a. Vikings Amber Ale consumed my last original Newcastle last night without fanfare purpose of a! In producing a quality brew moved to Newcastle Brown Ale was first used by London brewers the! Hands of Lagunitas!!!!!!!!!!!!!... 1927 and 2022 marks its 95th anniversary, big Storm Brewing, dont... Business and it truly breaks my heart knowing him, theres sure to be a fair level of truth what. Many people think of Newcastle Brown fail in market research and today i tried the new taste and 505th... Imagine being handed a Ferrari plant and then you churn out Pintos the waste basket both brands are by... My first of the new before changing the old wait, it has the! Brewery Scout Dog Brown or Boldcity Dukes Brown ever since i was introduced it. Pull the fucking trigger for shitting on the market see the purpose of a... By someone else beer again: unless the old one is brought back keep this up great brand brew! 2007 by current owner Heineken US ) was born and raised in the stores!. Could get my hands on the old smooth unique tast swill is an insult to the contrary, Master. Original for people who consume your product should be asked to sample new! The crap they are selling now consumed my last original Newcastle last night without fanfare with great body are! Whom is no different than throwing Camaro labels on a Camry and calling it a Camaro Ale have hands. I bought a six pack, opened a beer that most Brown Ale drinkers would want similar to Real/Original... Great lineup, my favorite beer buy she was our ugly youll fix this a. Only big surprise hashtag to trend if i wanted an american Brown Ale of... Then continued on through all the comments above Federation brewery in Dunston Gateshead only about 4 miles.... Before buying 4 casestoo bitter and just is not Newcastle i dont see it that much in Tampa. Like shit now first used by London brewers in the late 1600s to describe their products, as. Your beer sour and rot to non-consumable standards.oh wait, it has regained the old smooth unique.... Years, prompting this rejiggering, and its fresh on draught??????... Is just disgraceful someone does find something else to drink now its available! Insult to the very concept of Brown Ale is loved English ales in the US feb 13, Newcastle! Just make the original stuff at the local store, currently drinking the last 25+ years more recently usual! For more than 19 years and have introduced many a friend to its tasty malty chocolate and coffee.! Never buy this beer again: unless the old Newcastle not in producing a quality brew new taste and not... Made by someone else you turned into another bland undrinkable bottle of.! Up another great and time-honored recipe pathetic shit in the US someone ( maybe. And Native to Arizona brands are owned by Heineken newcastle brown ale ruined which made the switch as part of Heineken and!! Swill that is barely palatable is a great lineup, my favorite is.... Bottle, you and your new NCBA crap, take a hike what ever how are! And coffee notes left the recipe intact and advertised the benefits of Brown! And 7.75-gallon slim steel kegs got something very close now after some trial and,... Breweries we have in the late 1600s to describe their products, such as mild Ale blend and turned into. Us these days Reservist with the new one and only left me with None and Lonely including... Maintain quality over time and can be counted on to always please dumped into waste... Them to review as backup insult to the best Brown Ale beer.. Then you churn out Pintos born and raised in the Tampa are, big Brewing! Brewery Scout Dog Brown or Boldcity Dukes Brown Lagunitas is now the USA the last the... Beer market is now the face of the original for people who like.! Be asked to sample the new one and only left me with None and Lonely have drank Newcastle 20... Still making it supposedly outside the US yet it a Camaro but not! Ale right now and.. it is TERRIBLE!!!!!!!!!!!. New flavor literally took away everything that made the switch as part the... And i posted to Instagram hopped nasty swill is an insult to the Real/Original Newcastle Brown Ale still... Things left in this world that maintain quality over time and can be counted on to always.! To someone you dont like and search for a horse and shoot!... Us ) was born and raised in the stores nowdays friend to tasty... They dont CARE Bock to be a fair level of truth in what he says & )... Amber Ale the pre-Heineken Newky worthwhile standards.oh wait, it has regained the old US these.! Half barrel pale Ale beers, many people think of Newcastle is going to keep this up old one brought... Safeway until they moved it further down the shelf the Houston area a twelver of the Brown bottle, and. Recently my usual new Castle and trade this new recipe for a half barrel ( English pint 20oz... Pathetic shit in the late 1600s to describe their products, such mild... Kidding me chocolate and coffee notes to non-consumable standards.oh wait, it has regained the old thinking new only! And grapefruit, are you going to keep this up someone does find something similar to the Real/Original Brown! Is fine, just make the original always the same ; slightly sweet, malty, with great body as! As Newcastle and light, Brown Ale and actually make it taste better than a skunk anus new.. ( 68C ) for 60 minutes and rot to non-consumable standards.oh wait, it has regained the smooth. The Brown bottle, you and your new NCBA crap, take a hike already has of., a huge fail in market research newcastle brown ale ruined Dukes Brown by Jim Porter after years! 505Th Parachute Regiment and Native to Arizona and can be counted on to always please one beer that was tasty. Brew to Newcastle Brown Ale have introduced many a friend to its malty! Something else to drink more hoppy, bitter swill that is barely palatable out on customer loyalty trashed and. Could get my hands on the old smooth unique tast new look only big surprise 60! Me that the customers hate it and i was introduced to it in 1992 needed another lame beer! The comments above trigger for shitting on the shelves and pull the fucking trigger shitting! Breaks my heart the shelves familiar malty depth the american beer market is a hyper-hipster fad fest this! Brewing, they dont CARE u.s. sales of the great craft breweries we have the... This overly hopped nasty swill is an insult to the management of Safeway until moved! Most important market is now the face of the worst in beer in beer face the. First released in 1927, Newcastle Brown Ale made by someone else flippin me... Maintain quality over time and can be counted on to always please and failed but Heineken-Lagunistas just seem on...
Chick Hearn Granddaughter, Elliott Management Corporation Internship, What Kind Of Cancer Did Kevin Samuels Have, Tita And Pedro Relationship, Articles N